Twitter has just annonced that former COO, Dick Costolo, has now been appointed as the company's new CEO. While reading this article, I was shocked to learn that even after 4 years of thriving growth and over 167 million members, Twitter is still not a profitable company. Becoming profitable is not the company's primary concern right now. Enhancing the experience for users and finding more affective means for companies to advertise via Twitter seems to be the primary focus which will ultimately lead to revenue growth and increased profit margins.
If Facebook can become a multi billion dollar empire, I can't see why Twitter can not achieve similar status!
Monday, October 4, 2010
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