Are People Talking About You? (You better know when it happens!) Step 2 to Twitter success: M O N I T O R

I had great sushi today from a little sushi hut that I normally wouldn't go into. When I saw a special for a cream cheese yam and avacodo roll, I just couldn't resist! Although I am not the kind of tweeter that tweets every giggle and burp... sometimes it's just great to share an experience, whether it be good or bad. So, tweeting "Had the most delicious yam and cream cheese roll at Sushi Sushi on W. Broadway!" is perfect and a valuable piece of information for lots out there in cyber world to digest.

If Sushi Sushi were to monitor their activity and influence on Twitter, then they would surely be pleased upon stumbling accross my tweet. Next question: How could they effectively monitor this kind of activity?
There are a lot of different sites and modules out there for people to do real time activity reports, but one of the best I have seen is TweetDeck.

This is a program you will have to download, but I highly recommend it. It's very user friendly and a lot easier to use than the original Twitter platform. Compiled pretty much all on one page, you will be able to get around very quickly, and best yet: without even changing pages, you can; view tweet resumes from your contacts, observe who is mentioning you, have access to your inbox, pass a few tweets yourself and search the whole Twitter directory. For businesses, you will want this! The moment someone references your company name or perhaps one of your products, you will have an immediate notification.

I would love to hear a success story! Let us know :)

H

Step 1 to Twitter success: Keep T R A C K!

Twitter has been becoming a prominent marketing,PR, and customer service tool  for many companies in the past year. But how can you determine if Twitter is truly a cost and time effective communications medium for your company and if it, is in fact, generating an ROI (Return on Investment)?

There are several online gizmos that can help determine if your Twitter account is a driving success or a bombing failure. A simple start for beginners is a program called Twitter Counter (http://www.twittercounter.com/) Submit your handle and you will have immediate access to growth predictions, activity charts and statistics. If you have a lot of followers but very few visits to your page, then it's a indication that it's time to spice things up a bit!

Twitalyzer (http://www.twitalyzer.com/) is another common Twitter tracking apparatus that assesses 5 different key components considered elemental to tweeting success. A user simply submits their user handle to the statistic generator, and will then be given statistics relating to their: A) influence B) signal C) generosity D) velocity and E) clout. These results are determined by the number of followers, how often a 'tweet' or handle is referenced by others, how often they reply to tweets, as well as how often your tweets are replayed on other Twitter profiles.

This is just a starting point for beginners. More extensive analytical strategies can be taken, such as hiring a social media analysist or upgrading software. Upon completition of the 8 steps to Twitter success, other programs that offer more detailed assessments of the effectiveness of Twitter will be brought to light.

Twitter Twatter

As Twitter becomes more interspersed into the deliverance, mainteance and growth of a company's message and branding, the use of email marketing is playing a less of a role as it has traditionally. However, using Twitter in your media relations strategies, does not gauruntee success and an ROI, as 'tweeting' must be done tactfully and in the interest of a specific targetted audience. So how do we make it work?!
Matt Rhodes, from the Marketing & Strategy innovation Blog, recently posted a blog on some research conducted by Corinne Weisgerber an assistant professor of Communications at St. Edwards University in Austin Texas, on the different ways a company can use Twitter in their PR strategies:
This list is as follows:

1. Tracking
2. Monitoring
3. Live-reporting
4. Journalism
5. Activism
6. Public Relations
7. Political Communications

Over the next few blogs, I will focus one blog on each of these 8 steps to Twitter success!

Looking forward to your feedback- Please feel free to share any success stories that your company has had with Twitter!

-H