I had great sushi today from a little sushi hut that I normally wouldn't go into. When I saw a special for a cream cheese yam and avacodo roll, I just couldn't resist! Although I am not the kind of tweeter that tweets every giggle and burp... sometimes it's just great to share an experience, whether it be good or bad. So, tweeting "Had the most delicious yam and cream cheese roll at Sushi Sushi on W. Broadway!" is perfect and a valuable piece of information for lots out there in cyber world to digest.
If Sushi Sushi were to monitor their activity and influence on Twitter, then they would surely be pleased upon stumbling accross my tweet. Next question: How could they effectively monitor this kind of activity?
There are a lot of different sites and modules out there for people to do real time activity reports, but one of the best I have seen is TweetDeck.