An innovative blog that explores communications stategies, success stories and much more!
Tuesday, August 25, 2009
Step 1 to Twitter success: Keep T R A C K!
Twitter has been becoming a prominent marketing,PR, and customer service tool for many companies in the past year. But how can you determine if Twitter is truly a cost and time effective communications medium for your company and if it, is in fact, generating an ROI (Return on Investment)?
There are several online gizmos that can help determine if your Twitter account is a driving success or a bombing failure. A simple start for beginners is a program called Twitter Counter (http://www.twittercounter.com/) Submit your handle and you will have immediate access to growth predictions, activity charts and statistics. If you have a lot of followers but very few visits to your page, then it's a indication that it's time to spice things up a bit!
Twitalyzer (http://www.twitalyzer.com/) is another common Twitter tracking apparatus that assesses 5 different key components considered elemental to tweeting success. A user simply submits their user handle to the statistic generator, and will then be given statistics relating to their: A) influence B) signal C) generosity D) velocity and E) clout. These results are determined by the number of followers, how often a 'tweet' or handle is referenced by others, how often they reply to tweets, as well as how often your tweets are replayed on other Twitter profiles.
This is just a starting point for beginners. More extensive analytical strategies can be taken, such as hiring a social media analysist or upgrading software. Upon completition of the 8 steps to Twitter success, other programs that offer more detailed assessments of the effectiveness of Twitter will be brought to light.
A communications/new media professional, student, and enthusiast currently working in advertising consultation and working on an MA degree in Professional Communications from Royal Roads University, Victoria BC Canada.